Yearly Monitoring

Our Travel Plan monitoring of White Rose Park will be undertaken soon. There is nothing you need to do as a resident apart from carry on with your normal day to day activities! Our survey will involve recording all movements in and out of the development and movements along footpaths within the development. Therefore, you may notice some people located around White Rose Park. In addition to this, you may notice some cameras located around. These recordings are not used for any other purpose other than the travel habits and are not distributed to third parties – all information recorded is encrypted and stored securely. Furthermore, data is deleted within six-months of the survey.

We have to update the Local Authority on the results of the Travel Plan monitoring; however, no personal data is shared and no individual can be identified in this written report. Your privacy is paramount to us and you can read our full privacy policy here. If you have any questions or would like further information on the Travel Plan for White Rose Park, please do not hesitate to contact us.

Nearly all new large housing developments require a Travel Plan. For White Rose Park, Smarter Travel Ltd is taking on the role of Travel Plan Coordinator on behalf of Persimmon Homes. The current plan can be viewed and downloaded here and covers accessibility of the development, local cycling and walking routes, the public transport network and local amenities. Alongside this, you can view the targets and measures for White Rose Park which are likely to be monitored until 2033. The Travel Plan will be updated annually and the results of each survey will be published here for you to view.

What are the overall aims of the White Rose Park Travel Plan?

  • To reduce the number of single occupancy car journeys to and from the development;
  • To promote more sustainable travel habits such as; walking, cycling, and using public transport;
  • Encourage and promote healthy and active lifestyles with a strong focus on the local community; and
  • Provide advice to all residents on how to improve local travel habits.

Engaging with the White Rose Park Travel Plan can have many positive benefits for you and your community;

  • Improve your health and well-being;
  • Reduce your travel costs;
  • Improve your accessibility to local services;
  • Make the local road network safer;
  • Reduce travel times;
  • Increase your travel choices and options; and
  • Create a cleaner, more vibrant local community.

Please contact us, your Travel Plan Coordinator for any questions or issues relating to travel that you may have.

Find out more

Select below to find out more information on the different options available to you


Discover local walking routes & find out which amenities can be reached by foot.


Whatever your cycling ability, here is some advice and top tips to keep you pedalling.

Bus Travel

Unsure on the local bus services? Here we give you all the information you need to utilise public transport.

Train Travel

Your nearest train station is Norwich. Find out more about the station, routes and discounts available.

Community Travel

If you require some extra assistance to use public transport, find out what services are available to you.

Greener Car Travel

Car travel is sometimes essential but we have some tips on how to make car journeys more economical.